Aroma Fine Fragrances USA: Redefining Luxury in Scent

Aroma Fine Fragrances, a U.S.-based perfume brand, partnered with Dinx Studio to elevate its digital and visual presence. While the product line was exceptional, the brand lacked the sophistication and coherence expected in the luxury fragrance market. Through extensive UX and UI research, we focused on creating a high-end e-commerce experience that communicates elegance and exclusivity. We developed a minimalist logo, a refined neutral color palette, and a product-focused layout that enhances user engagement and drives conversions.

Roles
Brand Strategy
Research (Interviews)
UI / UX Design
Branding & Identity Design
Digital Marketing
Print Media
Video Production
Platforms
Web
Mobile
eCommerce (Shopify)
Deliverables
Responsive Website
eCommerce Store
Brand Identity System
Marketing Collateral
Image 1
Image 2

Unveiling the Aroma Fine Fragrances USA Logo: A Symbol of Strength and Excellence

The Aroma Fine Fragrances USA logo embodies strength, reliability, and precision—core values at the heart of our construction services. The concept was inspired by the majestic stallion, symbolizing power, speed, and endurance, traits essential in delivering exceptional construction projects. Just like a stallion leads with unwavering determination, our team drives forward with a commitment to quality and efficiency, ensuring every project is completed on time and within budget. Our logo reflects this vision, merging the essence of construction with the spirit of excellence.

Image 2

Celebrating 35 Years of Excellence:
Concept Behind the Logo

Additionally, the 35 Years of Excellence emblem was meticulously designed to celebrate Aroma Fine Fragrances USA's enduring legacy, serving as a powerful visual marker of the company's long-standing commitment to quality and innovation. This emblem not only highlights decades of trusted service and successful project delivery but also symbolizes the experience and expertise gained over three decades in the construction industry. Integrated seamlessly into Stallion's branding, the emblem reinforces the message of longevity, reliability, and consistent excellence in every project undertaken. It stands as a testament to the trust clients have placed in Aroma Fine Fragrances USA and the high standards the company has maintained throughout the years.

Image 3

The Typography Behind the Company Logo

The typography chosen for the Aroma Fine Fragrances USA logo reflects both tradition and modernity. The main company name is set in Philosophar, a timeless serif font inspired by ancient Roman inscriptions, symbolizing stability, legacy, and craftsmanship—values that are integral to our construction services. For the slogan, we've opted for Montserrat, a clean, modern sans-serif typeface that conveys clarity, professionalism, and forward-thinking. This blend of classic and contemporary fonts embodies our commitment to combining traditional construction principles with innovative solutions.

Image 4

The Color Palette of the Logo

The Aroma Fine Fragrances USA logo features a bold and refined color palette that conveys trust, professionalism, and strength. The dominant color is deep steel gray, symbolizing durability, stability, and reliability—qualities that define our construction expertise. Complementing this is a rich earthy brown, evoking a sense of groundedness, craftsmanship, and connection to the natural materials we work with. Together, these colors create a strong visual identity that represents both the solid foundation of our work and our commitment to delivering lasting, high-quality construction solutions.

Image 1
Image 1
Image 1
Image 1
Image 1
Image 1

Strategic Design for Aroma Fine Fragrances USA's Marketing and Stationery

In crafting the overall visual identity for Aroma Fine Fragrances USA, we've extended the same attention to detail found in the logo and business cards across all stationery and promotional materials.

For the stationery and promotional materials, we've developed a cohesive design that reflects the brand's strength and professionalism. Envelopes and letterheads feature the clean Trajan Pro and Montserrat fonts, with the steel gray and earthy brown color palette ensuring brand consistency. The logo is subtly foil-stamped on envelopes for a premium touch. Flyers and brochures are designed with impactful visuals and clear layouts, making them both attention-grabbing and informative. The design extends to all promotional items, ensuring that every piece, from business cards to banners, reinforces the brand's identity of reliability and quality.

Image 1
Image 1
Image 1
Image 1

Staff Uniform Design

The staff uniform design process for Aroma Fine Fragrances USA was focused on creating a cohesive and professional look that aligns with the company's brand identity. We selected durable, high-quality fabrics to ensure comfort and longevity, suitable for both office and on-site work environments. The uniforms feature the Aroma Fine Fragrances USA logo prominently, reinforcing brand visibility and unity among the team. The design incorporates the company's signature colors, creating a consistent and recognizable appearance that reflects the company's values of strength, reliability, and precision. The result is a uniform that promotes team cohesion while maintaining a polished, professional image.

Image 1

Website and Social Media Ad Camapaigns: Design and Layout

The company profile brochure for Aroma Fine Fragrances USA is a carefully designed piece that encapsulates the brand's essence and expertise. Featuring a clean, modern layout, it combines striking visuals with informative content for an engaging reader experience. The front cover prominently displays the logo alongside imagery that reflects the company's core values of strength, reliability, and precision. Inside, the brochure highlights key services, project showcases, and client testimonials, effectively demonstrating the company's commitment to excellence. Cohesive typography and a refined color palette reinforce brand identity while maintaining professionalism. High-quality images capture the scope of previous projects, making a strong visual impact. Overall, this brochure serves as both a marketing tool and a representation of Aroma Fine Fragrances USA's mission to build a better community for future generations.

Image 1

Website and Social Media Ad Camapaigns: Design and Layout

The company profile brochure for Aroma Fine Fragrances USA is a carefully designed piece that encapsulates the brand's essence and expertise. Featuring a clean, modern layout, it combines striking visuals with informative content for an engaging reader experience. The front cover prominently displays the logo alongside imagery that reflects the company's core values of strength, reliability, and precision. Inside, the brochure highlights key services, project showcases, and client testimonials, effectively demonstrating the company's commitment to excellence. Cohesive typography and a refined color palette reinforce brand identity while maintaining professionalism. High-quality images capture the scope of previous projects, making a strong visual impact. Overall, this brochure serves as both a marketing tool and a representation of Aroma Fine Fragrances USA's mission to build a better community for future generations.

Image 1

Website and Social Media Ad Camapaigns: Design and Layout

The company profile brochure for Aroma Fine Fragrances USA is a carefully designed piece that encapsulates the brand's essence and expertise. Featuring a clean, modern layout, it combines striking visuals with informative content for an engaging reader experience. The front cover prominently displays the logo alongside imagery that reflects the company's core values of strength, reliability, and precision. Inside, the brochure highlights key services, project showcases, and client testimonials, effectively demonstrating the company's commitment to excellence. Cohesive typography and a refined color palette reinforce brand identity while maintaining professionalism. High-quality images capture the scope of previous projects, making a strong visual impact. Overall, this brochure serves as both a marketing tool and a representation of Aroma Fine Fragrances USA's mission to build a better community for future generations.

Image 1
Image 1
Image 1

Website and Social Media Ad Camapaigns: Design and Layout

The company profile brochure for Aroma Fine Fragrances USA is a carefully designed piece that encapsulates the brand's essence and expertise. Featuring a clean, modern layout, it combines striking visuals with informative content for an engaging reader experience. The front cover prominently displays the logo alongside imagery that reflects the company's core values of strength, reliability, and precision. Inside, the brochure highlights key services, project showcases, and client testimonials, effectively demonstrating the company's commitment to excellence. Cohesive typography and a refined color palette reinforce brand identity while maintaining professionalism. High-quality images capture the scope of previous projects, making a strong visual impact. Overall, this brochure serves as both a marketing tool and a representation of Aroma Fine Fragrances USA's mission to build a better community for future generations.

Image 1

Website and Social Media Ad Camapaigns: Design and Layout

The company profile brochure for Aroma Fine Fragrances USA is a carefully designed piece that encapsulates the brand's essence and expertise. Featuring a clean, modern layout, it combines striking visuals with informative content for an engaging reader experience. The front cover prominently displays the logo alongside imagery that reflects the company's core values of strength, reliability, and precision. Inside, the brochure highlights key services, project showcases, and client testimonials, effectively demonstrating the company's commitment to excellence. Cohesive typography and a refined color palette reinforce brand identity while maintaining professionalism. High-quality images capture the scope of previous projects, making a strong visual impact. Overall, this brochure serves as both a marketing tool and a representation of Aroma Fine Fragrances USA's mission to build a better community for future generations.

Image 1

Navigation Design

The navigation design for Aroma Fine Fragrances USA is crafted to make a bold and immediate impact. Featuring striking visuals and concise messaging, the design emphasizes the company's core strengths—reliability, precision, and excellence in construction. The use of strong typography and Stallion's signature colors ensures brand recognition, while the clear call to action drives engagement. Positioned for high visibility, the billboard captures attention and effectively communicates the brand's message to a wide audience.

Image 1
Image 1

Construction Site Signs and Banners

Our design process for construction site signs and banners prioritizes maximum visibility and effective communication to enhance our clients' reputation. Each sign prominently displays the company's logo, bold typography, and signature colors, reinforcing brand identity while conveying essential project information. We use durable materials to withstand the elements, ensuring a professional appearance throughout the project's duration. These banners not only define the construction site but also highlight Stallion's commitment to quality and precision, effectively promoting the company to passersby and potential clients.

Image 1

Tablet/iPad version of the website

At our branding company, we specialize in planning and designing indoor and outdoor signs and posters for Stallion Construction. Our process begins with a thorough understanding of their unique needs and messaging, ensuring that each sign reflects the brand's professionalism and commitment to quality. We create durable outdoor signage that enhances visibility and communicates essential project details while reinforcing Stallion's identity. Through impactful designs, we aim to elevate Stallion Construction's presence and attract potential clients effectively.

Image 1

Client Success

The result is a refined and immersive brand identity paired with a visually elegant, high-performing website. Through a seamless fusion of modern design aesthetics and sensory storytelling, the new identity captures the essence of Aroma Fine Fragrances—celebrating its heritage of craftsmanship, artistry, and emotional connection to scent. The brand now stands as a timeless symbol of luxury and sophistication within the fragrance industry, evoking desire, trust, and distinction across every customer touchpoint.

Looking for a branding partner?